Dragons' Den
Thursday 24 September, 8pm on BBC One. Your pet, embroidered. Not printed. Order now for the shortest wait we'll have all year.
Start your portraitFree proof before we stitch · loved by 75,000+ pet parents
- Upload your pet's photo
- Approve your portrait in 3 days
- Unlimited edits until it's right
- 75,000+happy pet parents
- 10,000+5-star reviews
- 4.9★average rating
Choose what you’ll never take off
Every piece begins with your pet's photo, just pick where their portrait lives.
"I actually cried. It looks exactly like her."
You know they are not "just a dog." Neither was Lola.
Like you, Lucy looked at her rescue dog and saw family, not a pet. So she began drawing Lola: the markings, the expression, the look only she had. Andy turned those drawings into embroidery. Months later, CNN came calling. We still make every portrait to order in our Cambridge workshop, like it is the only one that matters, because to you, it is.
Every whisker, every marking, the look that is only theirs
We capture the tiny details that make them them, then bring them to life in the finest thread, in our Cambridge studio.
🎨 Every marking captured
🧵 15,000+ stitches
Our artists study your photo to capture the smallest details: the exact markings, the set of their ears, the look in their eyes that is theirs alone.
Embroidered in premium thread in our Cambridge studio, over 15,000 stitches giving real depth, texture and warmth a print could never hold.
Lasts for years
Will not crack, peel or fade
Organic cotton
Soft on skin, kinder to the planet
Heavyweight 350gsm
Substantial, premium feel
PETA-approved vegan
Kind to every animal
Because this is not a sweatshirt. It is the one face you would know anywhere, kept forever.
How it works
In four steps, the face you love, kept forever
Made to order in four simple steps, and nothing is stitched until you say yes.
Upload your photo
One clear, well-lit snap of your pet is all we need to start.
We design your portrait
Designed from your photo: the markings, the expression, the look in their eyes that is theirs alone.
You approve it
We email your proof. Nothing is stitched until you are 100% happy, unlimited edits.
It arrives
Made in Cambridge and sent to your door, ready for the moment you unwrap their face.
For the ones who are family
Whether you are celebrating them or remembering them, their portrait, kept close.
Watch their face when they unwrap their best friend
For people who do not do forgettable gifts. Not a candle, not a gift card, their best friend, embroidered in real thread and kept for years.
Find the perfect gift
Keep them close, always
When they are gone, they do not stop being family. Their portrait, embroidered gently from your favourite photo, with no rush, and no deadline.
A gentle way to remember them“I have cried but smiled more. It looks exactly like her, I love it so much.”
The bit everyone worries about. It does.
“My dog passed away recently. The resemblance is uncanny, it made my day to keep him close.”
“They sent proofs and made changes until it was right. I was so surprised how accurately my dogs were embroidered.”
“Absolutely beautiful, made me cry when I opened it. This was a gift, and I have bought myself some.”
The moment they open the box.
Opening their order
First impressions
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Win a £150
Lucy & Lola
gift voucher
Your favourite pet photo could become your new favourite thing. Enter for your chance to win.
Free to enter. UK & Ireland residents 18+. Closes 23:59 on 31 October 2026. One entry per person. No purchase necessary. Full terms. Unsubscribe from emails any time.